h m c ApS

NAME	Søren Bøgede Andersen
COMPANY	HMC ApS (Horticultural Management Consulting) E-mail: info@hmc.dk Website: http://www.hmc.dk
POSITION IN HMC	OWNER AND MANAGING DIRECTOR

EDUCATION	Hortonom (Cand. hort.) 1972 from the Royal Veterinary and Agricultural University, Denmark. www.kvl.dk. In 1979 HD in accountancy at the University of Southern Denmark in Odense.

PRINCIPAL QUALIFICATIONS	9 years experience as self-employed consultant in the horticultural sector and 7 years experience as Managing Director and member of the Board in one of the leading sales organisations in Denmark. Specialist areas have included market development, sales of flowers, management support, strategic planning, organisational development, concept development, new business concepts, recruitment, board responsibilities, project evaluation, market analysis.
EXPERIENCE
1991 –	Denmark: Owner and Managing Director of Horticultural Management Consulting, which is an independent consultancy founded in 1991. Specialists in consultancy work for the horticultural sector in Denmark and abroad. Various assignments have been carried out, internationally too, in management consultancy, strategic planning and marketing assignments for private companies and organisations. Currently member of the Board for 11 private companies. As a result of working for many years in the sector, an expansive network throughout the horticultural sector in Europe has been established, especially in the trading area.

1991	England: Temporary Director, January to July 1991 for a large potted plant nursery which was in the process of reorganisation. Strategic planning and market development for a number of private companies.
1984 – 1990	MD for GASA Odense Blomster A.m.b.a. In 1990 approx. 400 employees. Products sold (potted plants and cut flowers as well as related services) to 13 countries. The biggest markets were Germany, Sweden and France. See www.gasagroup.com
1973 – 1984	In 1973 employed by GASA Odense A.m.b.a., the largest selling cooperative for flowers, fruit and vegetables in Scandinavia. In 1977 appointed Secretary to the Management and from 1981 Assistant Director with responsibility for service, transport and the packing department. Responsible for new activities at GPL International (GASA Plant Licence) and the development of Container Centralen, both set up in 1981. Board member from 1981 and Chairman of the Board from 1983-90.