A status of
the requirements and expectations of the organisation. The interests
of the owners, customers, employees, suppliers and credit sources
are all taken into account.
A status report
on the business sector involved: the size of the market, market
developments and structure. Trends and the competitive situation.
Why does the
company exist? What is its mission?
An evaluation of the company's strong and weak points, the opportunities
open to it and possible threats.
core areas of business. Where are special efforts to be made?
of a series of general goals which are to form the basis for strategies,
plans of action and budgets.
has shown HMC that the involvement of the entire management team
in the process of strategic planning gives greater clarity, not
only as regards the overall lines to be followed by the company
in the future, but also as regards attitudes and policies to be
followed in the day-to-day running of the company.